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About

Avenue A | Razofish Headlight

Consumers have now been doing online automotive research and shopping
for more than a decade. During that time, Avenue A | Razorfish has
helped automakers and marketers reach those buyers by creating
award-winning digital experiences that meet consumer needs while
supporting business objectives. Along the way we have created innovative
technology solutions, developed rigorous analytics and deepened our rich
understanding of consumer needs, design and content.

This blog provides a unique perspective on what’s happening in the
digital automotive landscape - brought to you by those who have made a
significant contribution to that landscape. Our contributors include
members of the Strategy, User Experience, Account Planning, Technology
and Creative teams at Avenue A | Razorfish.

Headlight is released monthly, but users are encouraged to comment and
share ideas between issues.

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