Comments on: Case Study: Can Toyota maintain its green brand status online? http://www.headlightblog.com/2008/04/case-study-can-toyota-maintain-its-green-brand-status-online/ Digital Automotive Trends and Insights from Razorfish Fri, 13 Aug 2010 15:27:13 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Isabelle Gonzales http://www.headlightblog.com/2008/04/case-study-can-toyota-maintain-its-green-brand-status-online/comment-page-1/#comment-37710 Isabelle Gonzales Fri, 23 Jul 2010 04:35:51 +0000 http://aarfdev.flockmarket.com/?p=4#comment-37710 hydrogen fueled vehicles are the best but they are still not widely available.,`' hydrogen fueled vehicles are the best but they are still not widely available.,`’

]]> By: Toyota http://www.headlightblog.com/2008/04/case-study-can-toyota-maintain-its-green-brand-status-online/comment-page-1/#comment-13125 Toyota Thu, 23 Jul 2009 00:20:51 +0000 http://aarfdev.flockmarket.com/?p=4#comment-13125 Nice article, tnx Nice article, tnx

]]> By: Mike http://www.headlightblog.com/2008/04/case-study-can-toyota-maintain-its-green-brand-status-online/comment-page-1/#comment-7 Mike Wed, 23 Apr 2008 21:03:28 +0000 http://aarfdev.flockmarket.com/?p=4#comment-7 Green is associated with the Prius, but that may soon change. Chevy is pushing hard online and in other areas to make the case that they are greenest with their Chevy Volt (not yet available). Other brands coming out with "green" vehicles besides hybrids: Honda Civic GX - compressed natural gas (here now in NY/CA) Th!nk City - highway capable electric car (tentative 2009) Subaru R1e - highway capable electric car (tentative 2010) Mitsubishi MiEV - highway capable electric car (tentative 2010) Nissan - highway capable electric car (tentative 2012) All brands have a version of a hydrogen fuel cell vehicle, but will they every be ready for the public (on a large scale)? Plug-in hybrids are coming soon, too. Who will be first? Toyota needs to stay up on their game and continually improve their cars to make them greener (and not just stay in the hybrid game and fall back on the Prius). If they don't, these other brands will bypass them as being the green car company. Green is associated with the Prius, but that may soon change. Chevy is pushing hard online and in other areas to make the case that they are greenest with their Chevy Volt (not yet available). Other brands coming out with “green” vehicles besides hybrids:
Honda Civic GX – compressed natural gas (here now in NY/CA)
Th!nk City – highway capable electric car (tentative 2009)
Subaru R1e – highway capable electric car (tentative 2010)
Mitsubishi MiEV – highway capable electric car (tentative 2010)
Nissan – highway capable electric car (tentative 2012)

All brands have a version of a hydrogen fuel cell vehicle, but will they every be ready for the public (on a large scale)?

Plug-in hybrids are coming soon, too. Who will be first?

Toyota needs to stay up on their game and continually improve their cars to make them greener (and not just stay in the hybrid game and fall back on the Prius). If they don’t, these other brands will bypass them as being the green car company.

]]> By: Chris http://www.headlightblog.com/2008/04/case-study-can-toyota-maintain-its-green-brand-status-online/comment-page-1/#comment-4 Chris Tue, 22 Apr 2008 19:13:39 +0000 http://aarfdev.flockmarket.com/?p=4#comment-4 What other OEMs are co-opting a green message? What are other online tactics? What other OEMs are co-opting a green message? What are other online tactics?

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