Comments on: Conversational marketing: The art of talking with your customers, not at them http://www.headlightblog.com/2008/05/conversational-marketing-the-art-of-talking-with-your-customers-not-at-them/ Digital Automotive Trends and Insights from Razorfish Fri, 13 Aug 2010 15:27:13 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: driver48 http://www.headlightblog.com/2008/05/conversational-marketing-the-art-of-talking-with-your-customers-not-at-them/comment-page-1/#comment-18014 driver48 Thu, 22 Oct 2009 23:28:50 +0000 http://www.headlightblog.com/?p=20#comment-18014 By putting fans first he essentially denounces his celebrity and affirms his every-man status. , By putting fans first he essentially denounces his celebrity and affirms his every-man status. ,

]]> By: Jonathan Whales http://www.headlightblog.com/2008/05/conversational-marketing-the-art-of-talking-with-your-customers-not-at-them/comment-page-1/#comment-155 Jonathan Whales Mon, 28 Jul 2008 23:11:35 +0000 http://www.headlightblog.com/?p=20#comment-155 Considering that there are now so many social networks catering to such a wide range of niches, my biggest problem is finding ones relevant to me and related to my specific interests or product niches. Google seems to be inefficient and returns alot of irrelevant results. A good resource that I use to find them is this search engine for <a href="http://findasocialnetwork.com" rel="nofollow">social networking</a> sites. Considering that there are now so many social networks catering to such a wide range of niches, my biggest problem is finding ones relevant to me and related to my specific interests or product niches. Google seems to be inefficient and returns alot of irrelevant results. A good resource that I use to find them is this search engine for social networking sites.

]]> By: Ben Bloom http://www.headlightblog.com/2008/05/conversational-marketing-the-art-of-talking-with-your-customers-not-at-them/comment-page-1/#comment-34 Ben Bloom Wed, 11 Jun 2008 17:50:34 +0000 http://www.headlightblog.com/?p=20#comment-34 Tom, I knew Twitter was good for something! I agree that the build-it-and-they-will-come strategy only works in Iowa baseball fields. The key, from my perspective, is an organizational commitment to sharing with and listening to your customers and partners. This is easy for a lot of "anti-stealth" startups but much harder for an organization which has been around for decades. However, I view it as the essential marketing challenge of the next several years. Ben Tom,

I knew Twitter was good for something! I agree that the build-it-and-they-will-come strategy only works in Iowa baseball fields.

The key, from my perspective, is an organizational commitment to sharing with and listening to your customers and partners. This is easy for a lot of “anti-stealth” startups but much harder for an organization which has been around for decades. However, I view it as the essential marketing challenge of the next several years.

Ben

]]> By: Mary S. Butler » Blog Archive » May issue of Headlightblog.com gets a plug from the web strategist http://www.headlightblog.com/2008/05/conversational-marketing-the-art-of-talking-with-your-customers-not-at-them/comment-page-1/#comment-28 Mary S. Butler » Blog Archive » May issue of Headlightblog.com gets a plug from the web strategist Wed, 11 Jun 2008 05:15:38 +0000 http://www.headlightblog.com/?p=20#comment-28 [...] this attention is the high-quality contributions from my talented colleagues, including Shiv Singh, Ben Bloom, Jesse Pickard and Grant Owens (who also doubles as publisher of [...] [...] this attention is the high-quality contributions from my talented colleagues, including Shiv Singh, Ben Bloom, Jesse Pickard and Grant Owens (who also doubles as publisher of [...]

]]> By: Tom O'Brien http://www.headlightblog.com/2008/05/conversational-marketing-the-art-of-talking-with-your-customers-not-at-them/comment-page-1/#comment-23 Tom O'Brien Mon, 09 Jun 2008 15:30:31 +0000 http://www.headlightblog.com/?p=20#comment-23 Hi Ben: Followed you over here all the way from Twitter! Anyway, I think there is definitely a place for automakers in communities - but I generally disagree with the build it and they will come strategy. More here: http://humanvoice.wordpress.com/2008/06/05/social-media-madness-build-it-they-will-come/ TO'B Hi Ben:

Followed you over here all the way from Twitter! Anyway, I think there is definitely a place for automakers in communities – but I generally disagree with the build it and they will come strategy.

More here:

http://humanvoice.wordpress.com/2008/06/05/social-media-madness-build-it-they-will-come/

TO’B

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