Epiblog: Have fun out there
Jeep suggests we have fun out there somewhere
Last July Jeep launched a new brand campaign with “Have fun out there” as the tagline. One interesting component of the campaign was the ability it gave Jeep owners and enthusiasts to share photos and videos on Flickr and YouTube or to become fans of the brand on Facebook.
Although the havefunoutthere.com domain now redirects traffic to the community section of the Jeep brand site, the social media hub is still quite active. The site still takes Jeep-tagged content from the major user-gen sites and aggregates it in a single location.
But, as Jesse Pickard notes in his article about the untapped power of owner communities, creating robust sites for owners is only the first step. Automakers need to introduce potential owners to current drivers. Jeep is only halfway there. None of the vehicle pages have contextual links to this user-gen content.
Posted in Social influence marketing on May 29, 2008
Share: Digg
| Facebook
| Del.icio.us
| StumbleUpon
| Technorati
| Twitter
Tags: enthusiasts, jeep, owner communities, social influence marketing
comments
Leave a Reply
