Comments on: How automotive marketers should be using social media in a downturn

By: Mackenzie Ward

Mackenzie Ward — Sun, 02 May 2010 17:18:40 +0000

i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted .’

By: Invest in owners during the slow economy : Headlight: Digital Automotive Marketing

Mon, 16 Feb 2009 05:23:10 +0000

[...] Digital is the proper protocol In previous posts, we’ve covered how digital innovations are delivering much deeper connections between consumers and their peers, consumers and their vehicles, and consumers and manufacturers. [...]

By: Mathew

Mathew — Tue, 09 Dec 2008 13:57:06 +0000

There is something else you should be aware of while using social media. It would be Online Reputation Management. This is a combination of all of your online actions.

For marketers you really need to know what others are saying about your business. You should be using google alerts for this. With your key words and brand in “”.

You should also keep tabs on your brands name and key words associated with your marketing campaign. So do a quick search on the key words, see what else pops up. Remember blogs, are more powerful than websites in Googles eyes. So you can manage your image and spin control with blogs the easiest.

Using twitter. make sure to use anchor text in these, because Google sees every tweet. This means your tweets will pop up in Google searches, so use keywords, and proper anchor text. Also you should be using tweet deck with twitter (download it, its free) it will allow you to use a search feature with twitter and find when people are talking about your brand, and respond.

Also if you are a local business you will need to have a service which monitors online directories for you. We do this for the auto repair and auto body industries and allow them to see what their customers are saying about them online. Remember reputations are everything, now they are online and here for ever.

By: admin

admin — Thu, 04 Dec 2008 20:31:54 +0000

Rick,

You’ve got a killer feature there. We think telematics data and digital vehicle mgt utilities have huge potential.

Has there been strong consumer adoption among Fiat owners?
-grant owens

By: Rick Williams

Rick Williams — Thu, 04 Dec 2008 18:50:34 +0000

Hi Jesse,

Interesting article. You may be interested in the Fiat Eco:Drive solution we built.

Find out more:

http://tinyurl.com/5jsesp
http://tinyurl.com/62uemd
http://tinyurl.com/5buwzn

Thanks,

Rick

By: Jesse Pickard

Jesse Pickard — Thu, 04 Dec 2008 01:36:28 +0000

Scott, thanks for the comment. BTW, great work on the tweets you’ve been putting out lately about Ford and the bailout. I appreciate that someone from Ford is out there setting the record straight. I think you’re making a big impact.

By: Scott Monty

Scott Monty — Sun, 23 Nov 2008 19:10:55 +0000

That’s the idea. It’s tough, but hopefully it’s worth it.

Clearly, it’s not going unrecognized: http://twitter.com/SuSaw/status/1018722237

Scott Monty
Global Digital Communications
Ford Motor Company