Archive: December 2008
Android gets in the driver's seat
In past articles in this series, we’ve talked about the emerging meme of phone-car convergence. It is difficult to predict what sorts of automobiles will emerge, or how innovative automobile companies are willing to be in this volatile economic climate, but as we study trends in the two seemingly distinct technology areas of automobiles and cellphones, it is becoming clear that cars are well on their way to becoming highly sophisticated network computers. In this article we look at Android, and why it could be significant to the automobile industry.
Lessons in changing consumer perception of a major brand, one tweet at a time
Scott Monty heads up social media efforts for Ford Motor Company, an effort he began in July. In that role, he’s responsible for internal and external adoption of social media strategy to help improve Ford’s overall reputation. I sat down with Scott last month to discuss his approach, before what could only be categorized as an extremely active period for Scott.
