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	<title>Comments on: Lessons in changing consumer perception of a major brand, one tweet at a time</title>
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	<link>http://www.headlightblog.com/2008/12/lessons-in-changing-consumer-perception-of-a-major-brand-one-tweet-at-time/</link>
	<description>Digital Automotive Trends and Insights from Razorfish</description>
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		<title>By: Joakim Nilsson</title>
		<link>http://www.headlightblog.com/2008/12/lessons-in-changing-consumer-perception-of-a-major-brand-one-tweet-at-time/comment-page-1/#comment-29675</link>
		<dc:creator>Joakim Nilsson</dc:creator>
		<pubDate>Sat, 10 Apr 2010 22:48:50 +0000</pubDate>
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		<description>Great post, keep up the good work! Joakim Nilsson</description>
		<content:encoded><![CDATA[<p>Great post, keep up the good work! Joakim Nilsson</p>
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		<title>By: Emek Tüzün</title>
		<link>http://www.headlightblog.com/2008/12/lessons-in-changing-consumer-perception-of-a-major-brand-one-tweet-at-time/comment-page-1/#comment-10520</link>
		<dc:creator>Emek Tüzün</dc:creator>
		<pubDate>Wed, 10 Jun 2009 11:41:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.headlightblog.com/?p=84#comment-10520</guid>
		<description>Sarah&#039;s comment is an important point I think... I follow Soctt&#039;s social media efforts on all platforms... I am a follower for his twitter account. So, how many followers are marketing people? how many of them are costumer?</description>
		<content:encoded><![CDATA[<p>Sarah&#8217;s comment is an important point I think&#8230; I follow Soctt&#8217;s social media efforts on all platforms&#8230; I am a follower for his twitter account. So, how many followers are marketing people? how many of them are costumer?</p>
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		<title>By: Sarah Lee</title>
		<link>http://www.headlightblog.com/2008/12/lessons-in-changing-consumer-perception-of-a-major-brand-one-tweet-at-time/comment-page-1/#comment-2528</link>
		<dc:creator>Sarah Lee</dc:creator>
		<pubDate>Mon, 05 Jan 2009 20:07:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.headlightblog.com/?p=84#comment-2528</guid>
		<description>As Scott provides his &quot;humanizing&quot; effect, who are his followers? Influencing consumers or journalists in the auto space? Is tweeting going to help sell cars?</description>
		<content:encoded><![CDATA[<p>As Scott provides his &#8220;humanizing&#8221; effect, who are his followers? Influencing consumers or journalists in the auto space? Is tweeting going to help sell cars?</p>
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	<item>
		<title>By: Johan Grundin</title>
		<link>http://www.headlightblog.com/2008/12/lessons-in-changing-consumer-perception-of-a-major-brand-one-tweet-at-time/comment-page-1/#comment-1895</link>
		<dc:creator>Johan Grundin</dc:creator>
		<pubDate>Tue, 16 Dec 2008 20:40:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.headlightblog.com/?p=84#comment-1895</guid>
		<description>Hi Scott, Interesting read. Thanks.
Johan Grundin</description>
		<content:encoded><![CDATA[<p>Hi Scott, Interesting read. Thanks.<br />
Johan Grundin</p>
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