Archive: March 2009

In recent months, the automotive industry has quickly established a sizable presence on Twitter, the Web’s most popular micro-blogging service. A high-level review of its presence, however, reveals that – like many industries – it’s making the leap to the still newish communication venue with varying degrees of success. While some participants have taken to the medium swimmingly, it’s surprising how many treat Twitter almost solely as an opportunity for naked self-promotion, seldom or never engaging directly with their customers, providing customer support or other useful information.

Editor’s Note: Sequestered within Razorfish’s New York office is the Living Lab, a flexible space that is part research laboratory and part living room. One day this past summer a Microsoft Surface appeared in the Living Lab. Experience Lead Bryan Hamilton describes how he and several colleagues put it to use.

In previous installments of this series, we’ve covered a few examples of phone-car convergence such as the Land Rover LRX. We would be remiss if we did not report on the iChange, the latest concept car developed by Rinspeed that was recently unveiled at the Geneva Motor Show.

Web marketing used to focus on driving traffic to one landing page or destination, but the fragmented digital landscape and growth of portable content have created ways for brands to take their sites — or pieces of it — to the traffic. Consumers can handpick content and have it delivered in a variety of ways, including RSS feeds, Facebook and iPhone applications and widgets.