Comments on: Automotive and the third dimension of marketing: Social influence

By: Ron Morrison

Ron Morrison — Mon, 17 Aug 2009 14:22:29 +0000

At the risk of being repetitive … excellent article. Very nicely and succinctly put together with incontrovertible supporting research. Interesting too is your recognition of the growth of individual consultants that are Social Media Experts (SME’s).

You’re exactly right there are a lot of SME’s. Many of them are quite talented and experienced with all of the various social media strategies and tools. Some have even strong track records and references, while others just sound good because they’re talking to a relatively naive audience when it comes to Social Media.

It’s a good and safe idea to consult with and designate an SME when embarking on a social media strategy, what I’m finding is that what are also good and safe ideas are: extensive education and research on the organizations’ part, lot’s of discussions with several SME’s (especially ones outside of your industry), and of course leveraging one of the most important tenants of any social media strategy… join the conversations and communities online.

By: MBR Marketing Auto Dealer Supplies

MBR Marketing Auto Dealer Supplies — Sat, 06 Jun 2009 19:33:11 +0000

Using social sites like facebook, myspace, and twitter is a great way to reach out to car buyers, especially those in younger generations. Car companies however will not be able to control the messages that will be disseminated across the internet. Social networking allows customers to post negative or positive reviews/thoughts about automakers products. The positive of this (for everyone), is that the message of what customers demand will reach automakers quicker.

By: Sid Savage Auto Dealer Supply

Sid Savage Auto Dealer Supply — Wed, 29 Apr 2009 20:03:25 +0000

Very well written article. I think the social network marketing done by automakers is in its infancy stage and will be utilized more in the future as a cheaper alternative to mass media marketing.

By: David Karalis

David Karalis — Mon, 06 Apr 2009 18:59:23 +0000

After creating Automopedia.org (an automotive blog), and encouraging dealers to actively participate in the auto blogosphere, the SEO-integrated dealerships at my firm (Dealer.com) saw a rise in new visitors within months. Social Marketing is an often overlooked method but once implemented, the results are unquestionable.

By: Daniel Stern

Daniel Stern — Mon, 06 Apr 2009 18:34:48 +0000

Great article!

“Our research has shown that Social Influence Marketing has a major impact mid-funnel, when a prospective owner is evaluating the vehicles they’ve chosen to focus on as an outcome of the consideration phase.”

These are the kinds of insights that can really make a difference!

By: Lisa Quinn

Lisa Quinn — Mon, 06 Apr 2009 18:28:52 +0000

The social media forum is a new and innovative strategy to establish and build professional and social relationships, as well as market your business. It’s all about who you know and how you can utilize the right sources to your advantage. Right now, Twitter is the social media phenomenon providing users the ability to send mass messages to a wide ranged group or direct messages to individuals in real time, allowing connections to be established fast and conveniently. But with all of these different networks popping up , how are sites going to maintain a faithful member base when the next social trend kicks in? I suggest checking out how eZanga.com, a search engine that specializes in pay-per-click advertising, has revamped social networking with their recently launched site, http://www.HopOnThis.com. Members earn cash and prizes by staying socially active on the site, which will provide a strong member base to market your business.