Archive: May 2009

Automotive marketing sits at a crossroads. As if macroeconomic conditions weren’t enough of a challenge, key media channels like TV are being subjected to radical transformation, including viewer fragmentation, ad avoidance behavior and fundamental shifts in the business models of all sides of the ecosystem. Auto marketers have historically been quick to embrace new advertising opportunities and, true to form, many have begun experimenting with our topic today: dynamic and personalized video.

At January’s Detroit Auto Show, Chrysler offered a forecast around the automaker’s uconnect telematics system. The prototype: a touch-screen display that gives intuitive access to a fully connected hub, seamlessly merging a driver’s life inside and outside the car.