Comments on: Virtual Sports Car to be Built by Citroën

By: Mercedes-Benz SLS AMG in Gran Turismo 5 : Headlight: The Digital Automotive Blog

Mercedes-Benz SLS AMG in Gran Turismo 5 : Headlight: The Digital Automotive Blog — Mon, 14 Dec 2009 15:42:52 +0000

[...] a previous post for Headlightblog.com, I covered Citroën’s plans to build a supercar that was originally [...]

By: Badal

Badal — Fri, 14 Aug 2009 12:29:32 +0000

Its market value will be appreciable. But none the less the car is worth to buy

By: Malcolm Ong

Malcolm Ong — Mon, 10 Aug 2009 19:43:43 +0000

Thanks Ben. This article was certainly just the tip of the iceberg, and how the consumer is directly influencing innovation, design, and manufacturing more and more. It would be interesting to further dive into the analytics on the role and effects of new forms of marketing (social media, guerilla, in-game, etc) towards the automotive industry. And of course, with the shift towards more options and customizations for your car, this causes a need for the current manufacturing and supply-chain processes to change as well.

We are no longer dealing with your grandfather’s (or even your father’s) era of car-buying and marketing.

By: Ben Bloom

Ben Bloom — Mon, 03 Aug 2009 19:29:54 +0000

Great piece. This begs a follow-up question about the long term role of the customer/the public in innovation and development of the product itself. Social media is nice, but the OEM of the next decade is going to be challenged not merely to make people feel better about their cars (BMW or Acura’s high touch customer service, or the Saturn “donut” strategy, for example) but to genuinely make them a stakeholder in the production process. How could you resist loving a car you voted for?

Financially shaky manufacturers looking for their next “hit” from the Gen Y audience would do well to explore that.

By: joens

joens — Sat, 01 Aug 2009 00:31:19 +0000

it can be good marketing stategy..increase brand image
http://www.cars-1st.com/automotive cars

By: autos citroen » Virtual Sports Car to be Built by Citroën : Headlight: The Digital …

Sat, 01 Aug 2009 00:21:41 +0000

[...] Read a rest here: Virtual Sports Car to be Built by Citroën : Headlight: The Digital … [...]

By: Virtual Sports Car to be Built by Citroën | Best Car Ever

Virtual Sports Car to be Built by Citroën | Best Car Ever — Fri, 31 Jul 2009 23:43:37 +0000

[...] forward to the day I was shopping for my first car; you can bet that I had fl… Read more at the original page. Share and [...]