Archive: November 2009

Email offers the automotive industry a fantastic channel through which to build loyalty with consumers and add value to the car-ownership and brand experience. Further, with consumer spending dropping and marketers’ budgets being cut, it’s more important than ever to acknowledge the importance and effectiveness of the email channel and how it fits within the organization’s overall marketing efforts.

Even though overall Certified Pre-Owned sales are down this year, a number of automakers — including Hummer, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mercedes-Benz, Nissan and Subaru — experienced double-digit sales increases between Jan.-Sept. 2009 compared to the same time period last year.