Archive: 2010

In 2013 more people will access the Internet from their phones than they will their PCs, according to Gartner. This milestone represents a tipping point for information technology as a whole, but also for automotive developers and marketers. The information-at-your-fingertips age is setting new expectations among car owners and drivers. And according to J.D. Power last month, demand for technology options surpassed safety options for new car buyers.

The dreaded online credit application page: Consumers wish to reveal as little personal identifiable information about themselves as possible, while marketing, legal and finance departments want to get their hands on as much personal information as they can.

Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?

Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.

On Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the 2010 Paris Motor Show next month.

I am a sucker for loyalty programs. I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points. I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly too much). And I keep returning to my auto dealership because they are great about reminding me when I need to come back, and offer me discounts to do so.

Earlier this month Mini USA posted to its Facebook page a video of its CEO, Jim McDowell, (who, I might add, is a former Porsche executive) challenging Porsche to a race on June 21, 2010. Porsche politely declined the offer, despite being re-challenged.

Fuel pump, fuel injection pump, electric fuel pump, fuel injector pump, fuel injection system. The language of car enthusiasts and aficionados. The language of online searchers. Keywords.

This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience.

This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience.