Archive: June 2010
The Mini vs. Porsche Challenge – More online than on the track
Earlier this month Mini USA posted to its Facebook page a video of its CEO, Jim McDowell, (who, I might add, is a former Porsche executive) challenging Porsche to a race on June 21, 2010. Porsche politely declined the offer, despite being re-challenged.
They’re looking for what? Understanding keyword research, content and your audience.
Fuel pump, fuel injection pump, electric fuel pump, fuel injector pump, fuel injection system. The language of car enthusiasts and aficionados. The language of online searchers. Keywords.
The new brand health metric: Your SIM Score
This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience.
It's time for everyday innovation
This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience.
