Archive: November 2010
Web technology leaking into the car
In 2013 more people will access the Internet from their phones than they will their PCs, according to Gartner. This milestone represents a tipping point for information technology as a whole, but also for automotive developers and marketers. The information-at-your-fingertips age is setting new expectations among car owners and drivers. And according to J.D. Power last month, demand for technology options surpassed safety options for new car buyers.
Story of an optimized online credit application
The dreaded online credit application page: Consumers wish to reveal as little personal identifiable information about themselves as possible, while marketing, legal and finance departments want to get their hands on as much personal information as they can.
