Archive: 2011

The Fraste FS 250 drilling rig, which is manufactured in Italy, can be used to find aquifers located hundreds of feet underground.

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience.

In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped a Ford PR disaster. Balwani noted that Ford had taken a huge step in innovation and that the company’s foray into social media was to be applauded. His post kicked off with the assertion, “What many people don’t understand about social media is that it isn’t truly a marketing tool. Instead it’s a way to build connections with your customers, solve problems, and strengthen your brand.”

This is the third in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

This is the second in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

This is the first in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.