Archive: June 2011
Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience.
In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped a Ford PR disaster. Balwani noted that Ford had taken a huge step in innovation and that the company’s foray into social media was to be applauded. His post kicked off with the assertion, “What many people don’t understand about social media is that it isn’t truly a marketing tool. Instead it’s a way to build connections with your customers, solve problems, and strengthen your brand.”
