Category: Advertising
Media Case Study: Lifting performance with dynamic creative optimizationEven though overall Certified Pre-Owned sales are down this year, a number of automakers — including Hummer, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mercedes-Benz, Nissan and Subaru — experienced double-digit sales increases between Jan.-Sept. 2009 compared to the same time period last year.
Earlier this year the Digital Marketing group […]
CMO strategy in a downturnDetroit, we have a problem. Falling marketing budgets and deteriorating purchase volume in the global market put incredible pressure on the automotive CMO. Even without the financial crisis and the beginning of a recession, global share gains for search and interactive media were likely. Faced with significant […]
Emerging media-planning tactics for cash-strapped automotive marketersMarketing Hummers has become a tad difficult recently. The price of a barrel of West Texas Intermediate nearly doubled between the summers of 2007 and 2008 and automotive media budgets decreased more than 11 percent between the first halves of 2007 and 2008, marking 12 consecutive quarters of declining ad spending in this category.
