June 2008: Mobile's natural automotive fit
The auto industry increases appetite for mobile marketing: dealers get in the gameFull-line automakers such as Toyota Motor Corp., General Motors Corp. and Ford Motor Co., possessing some of the largest marketing budgets in the world, are not new to emerging media. They often spend heavily in all media, including online, video and mobile. According to Advertising Age’s 100 […]
Automotive mobile marketing’s devil is in the detailsIn the U.S. alone there are upward of 250 million mobile phones whose owners would feel naked without them. Combine these sheer audience numbers with the carriers offering more affordable data plans, the improvement in device capabilities and the buzz capturing 3G iPhone, and it would seem to be an […]
Lots of room for growth with mobile automotive sitesEven as mobile browsing and pageviews among smartphone users have increased substantially in the past year, 89 and 127 percent respectively, according to M:Metrics, the development of mobile automotive sites has not kept pace.Consumers who are looking to access third-party and automaker sites from their mobile devices have few to […]
When your car is your phone: the convergence of mobile computing and automobilesIt seems that phone integration has become something of a grail quest within the automobile industry.Prior to the release of the iPhone there were rumors circulating that Apple and Volkswagen were planning to collaborate on an “i-Car.” Despite being a brand-match made in heaven, the deal never got off the […]
