May 2008: Social influence marketing
An automotive social influence marketing wish listHow can an auto manufacturer take advantage of social influence marketing, which is about leveraging social media at every stage of a marketing campaign, and beyond to harness the peer and anonymous influences?
We’re all waiting to see who will do that first and how.
Conversational marketing: The art of talking with your customers, not at themThere are countless examples of corporations using social media in un-social or inauthentic ways, such as a blog that does not allow comments or a ghost-written blog. Coordinating social media interactions to keep them both true to the brand and useful to the consumer represents the real challenge.
The untapped power of owner communitiesIn the mind of the consumer, an OEM site is just a place where the latest raw information is hosted. It is a great place for specifications, but does not actually “sell cars.” In order to become a true selling engine, automakers must use Social Influence Marketing to unearth trusted owner opinions on their vehicle sites.
Epiblog: Have fun out thereJeep owners expect to have fun driving their vehicle. They also enjoy having the ability to share photos and videos on Flickr and YouTube or to become fans of the brand on Facebook.
