Category: Dealers
Social networking for dealers panel at 2009 Automotive Internet Roundtable
Each fall J.D. Power and Associates hosts an Automotive Internet Roundtable that brings together industry experts and thought leaders to discuss how the Internet can be better leveraged to market and sell more cars.
Let 'em talk: How dealership employees use message boards and what can be learned from them
Many companies wrestle with what sort of communications channels to provide their employees and may consider anything other than email a waste of their employees’ time. Company executives visiting a social-networking space for their employees have been known to complain about the potential for diminished productivity. “Can we bury that thing?” is a common design suggestion.
Dealers gone wild! Leveraging online video to extend the dealer brand online
YouTube visitors flipping through automotive-related video clips who come across a made-for-digital dealer advertisement may be surprised at what they see. Common preconceptions would immediately draw parallels to the 1980’s spots for electronics purveyor Crazy Eddie that featured radio DJ Jerry Carroll, or some other overly caffeinated character, screaming in your face. Not a pretty thought. But then again, neither is the state of the U.S. automotive industry today. With U.S. auto sales at their lowest levels in 15 years and with Annette Sykora, chairman of the National Automobile Dealers Association, warning last week that up to 700 dealers nationally could close their doors by the end of year, OEMs and dealers alike are looking for the most efficient ways to connect with consumers and, let’s face it, move metal.
