Category: Dealers

Let ‘em talk: How dealership employees use message boards and what can be learned from themLet ‘em talk: How dealership employees use message boards and what can be learned from them

Many companies wrestle with what sort of communications channels to provide their employees and may consider anything other than email a waste of their employees’ time. Company executives visiting a social-networking space for their employees have been known to complain about the potential for diminished productivity. “Can we bury that […]

Dealers gone wild! Leveraging online video to extend the dealer brand onlineDealers gone wild! Leveraging online video to extend the dealer brand online

Over half of U.S. auto dealers will include Internet video in their marketing mix by the middle of 2009, according to a recent study by the Kelsey Group. To date, most dealers are supporting and distributing their online video through OEM-sanctioned templates on their websites.