Category: Location-based services
Turning check-ins into opportunities to grow your business and reward loyal customers
Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?
Location-based services: The hottest segment in social media
Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.
How game mechanics can make your loyalty program more compelling
I am a sucker for loyalty programs. I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points. I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly too much). And I keep returning to my auto dealership because they are great about reminding me when I need to come back, and offer me discounts to do so.
