Category: Marketing

Automotive consumers have been asking for change for a long time. Changes that improve how they shop, how they buy and, most importantly, their overall experience and satisfaction. Instead of selling through their customer base year after year, smart dealerships have been listening to their guests.
In doing so, car dealers […]

Facebook Fan Pages have become the most recent in a long line of social media “must-haves” for automotive marketers –- but what do they really tell you? And are they even helpful?
Does a high fan count equal success?
It’s no surprise that lots of people feel strongly about their favorite automotive […]

In a previous post for Headlightblog.com, I covered Citroën’s plans to build a supercar that was originally designed for Polyphony Digital’s Gran Turismo 5 Prologue videogame. Recently, Mercedes-Benz announced that its SLS AMG supercar will be featured in Gran Turismo 5 (GT5), an expansion on Prologue that is scheduled for […]

Email offers the automotive industry a fantastic channel through which to build loyalty with consumers and add value to the car-ownership and brand experience. Further, with consumer spending dropping and marketers’ budgets being cut, it’s more important than ever to acknowledge the importance and effectiveness of the email channel and […]

The Chrysler and GM bankruptcies are wrapping up and “Cash for Clunkers” recently ended, so what happens next in the digital automotive space? Five answers.
While the two big bankruptcies and drastically retreating sales forecasts may seem like roadblocks against increased marketing efforts, we see a broad opportunity for digital marketing […]

Facebook is growing at warp speed. Not only are the company’s user statistics staggering — 250-plus million users, 10 million videos and one billion photos are uploaded per month — but the service itself is evolving so rapidly that brand marketers can’t keep up.
For many of us, it’s too easy […]

I still remember the day when I first laid my hands on the NES – Nintendo’s 8-bit video game console and the best-selling gaming console of its time – back in 1985, playing now-classics, such as Duck Hunt and Super Mario Bros. And I remember logging hours upon hours on […]

Automotive marketing sits at a crossroads. As if macroeconomic conditions weren’t enough of a challenge, key media channels like TV are being subjected to radical transformation, including viewer fragmentation, ad avoidance behavior and fundamental shifts in the business models of all sides of the ecosystem. Auto marketers have historically […]

Web marketing used to focus on driving traffic to one landing page or destination, but the fragmented digital landscape and growth of portable content have created ways for brands to take their sites — or pieces of it — to the traffic. Consumers can handpick content and have it delivered […]

Email offers the automotive industry a fantastic channel through which to build loyalty with consumers and add value to the car-ownership and brand experience. And in these tough economic times, with consumer spending dropping and marketers’ budgets being cut, […]

It’s no secret that automotive marketers will be slashing budgets over the next year. Social media programs, often classified as experimental, may likely end up on the chopping block, but perhaps wrongly so. In 2009, marketers mustn’t drop social media all together in a recession; instead they should refine what […]

For the recently released FEED: The Razorfish Consumer Experience Report, we conducted an online panel survey of more than 1,000 tech-aware consumers to understand how they used the social, mobile and increasingly dispersed Web. The research showed us that social technologies had caught on big time, across more varied users […]

Your brand is made up of millions of little experiences.
There’s a lot of buzz these days about the value of customer experiences. The gist of it is that your brand is not what you tell consumers it is. Your brand is made up of all the millions of micro-experiences customers […]