Category: Search

So where does a significant shift in behavior, combined with signs of recession, leave marketing in the automotive vertical? One piece of that puzzle lies in effective search marketing, such as tapping into consumer shopping behavior at multiple points within the purchase-consideration cycle with clearly articulated content that aligns with the intent expressed in their search queries.

Richly interactive websites are an integral part of the automotive industry. To sell a product as complex and as nuanced as an automobile, requires the use of engaging web technologies such as Flash, DHTML and AJAX.

Out of the 500-plus applications released in July with the launch of the iTunes App Store, there are a number of noteworthy automobile-focused applications based on the GPS capabilities of the iPhone. I’ll look at a few of the standouts in this article.

The paid search landscape in the automotive category is a mess. Dealers, OEMs, third-party sites, publishers and competitors bid on one another’s keywords with reckless abandon. No doubt this confuses car shoppers, drives up CPC prices and frustrates the advertisers involved in this landscape.