Category: Vehicle technology

This is the third in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

This is the first in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

In 2013 more people will access the Internet from their phones than they will their PCs, according to Gartner. This milestone represents a tipping point for information technology as a whole, but also for automotive developers and marketers. The information-at-your-fingertips age is setting new expectations among car owners and drivers. And according to J.D. Power last month, demand for technology options surpassed safety options for new car buyers.

Savvy car buyers expect vehicle technology packages to include powerful audio, navigation and phone-connectivity options. They expect to be able to hook up their brought-in media players and phones with little hassle and they want future devices to connect just as easily for as long as they own the car.