Brandon Gerena

Brandon is the Program Manager, Global Solutions Performance Marketing for Razorfish in New York. He applies more than 11 years of advertising experience to improve digital experiences and dramatically lift online conversions. Brandon has assembled digital marketing programs, data-informed redesigns and site-side test programs for the likes of American Express, Citigroup, Monster, AT&T and Capital One, while supported by an international team of usability specialists, data analysts, engineers and strategists.

Prior to joining Razorfish in 2005, Brandon was responsible for the creative design and development of digital experiences as an Art Director. Since 1999, Brandon has crafted online creative experiences for ESPN, TV Guide, Lowes, J&J and Merck.

Currently on the Board of Directors with the State University of New York at Farmingdale, Brandon has not only received his BS in Advertising from the University, but has also taught courses on Digital Media, Advertising Campaign Production and Advanced Web Design. He is an active member of the Web Analytics Association, Usability Professionals Association and Big Brothers Big Sisters.