Garrick Schmitt
As Group Vice President of Experience Planning at Razorfish, Garrick has a dual role. He leads both a multidisciplinary team of strategists, planners, analysts and interaction designers across engagements in San Francisco and Los Angeles, while also functioning as Razorfish’s global lead for user experience. Garrick has more than 14 years of experience in creating breakthrough digital products, services and experiences across multiple platforms. Since joining Razorfish in 1999, he has helped clients such as CBS, Williams-Sonoma, Intel, eBay, PayPal, Yahoo! and Sun Microsystems adapt to a changing consumer and technology landscape.
In addition, he leads an in-house innovation team (Razorfish IdeaLab) that focuses on next-generation consumer applications and technologies — including social media, mobile applications, interactive advertising and IPTV. Garrick is also a recognized thought leader in the industry. He publishes FEED: The Razorfish Consumer Experience Report, which charts the evolution of consumer behavior and technology; writes and edits the Razorfish Digital Design Blog that Adweek named one of the top five industry blogs; and has spoken widely at conferences such as SXSW, Ad:tech, Web 2.0 Expo, IAB MIXX, Microsoft’s MIX, iMedia and the IA Summit. Prior to joining Razorfish, Garrick developed localized broadband content at Cox Interactive Media for Excite @Home and Looksmart and worked on early search, content management systems and directory services for CNET’s Search.com and Snap.com, a media portal that later became NBCi.
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