Paul Gelb
Paul joined Razorfish’s Emerging Media practice in 2007, working on accounts such as Disney, ESPN, Microsoft, Dell, Terra, Mercedes-Benz, Ford, Nike, Kraft, Unilever, Ralph Lauren, Victoria’s Secret, JC Penney, Staples, Starwood, Papa John’s, Capital One and Morgan Stanley Smith Barney. As National Manager of Razorfish’s Emerging Media Practice, he helps clients on the road to innovation by pioneering media and web development executions in mobile, digital out of home, broadband video, interactive television, social networking, and gaming. In an ever changing media landscape, Paul is also a trusted consultant to the company’s internal teams as they evolve media strategy to include breakthrough technology and advanced platforms.
Paul’s strategy, mobile infrastructure development and campaign work was recognized with a Mobile Marketer of the Year award in 2009. His groundbreaking work, point of view and industry projections have received press in the New York Times, MediaPost and Mobile Marketer, been featured at industry conferences and been published in Razorfish’s annual technology and media reports.
Paul holds an MBA from the Anderson School of Business at UCLA and a B.S. in international business and macro-economic theory from the ILR School at Cornell University.
Prior to working at Razorfish, Paul worked at the Weitzman Group as a Marketability and Feasibility Consultant and at SL Green as an Acquisitions, Dispositions and Structured Debt Financial Analyst.
