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	<title>Headlight: The Digital Automotive Blog</title>
	<link>http://www.headlightblog.com</link>
	<description>Digital Automotive Trends and Insights from Razorfish</description>
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		<title>Charity: water&#8217;s drill rig will tweet and let you track donations by GPS</title>
		<description><![CDATA[Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.]]></description>
		<link>http://www.headlightblog.com/2011/09/charity-waters-drill-rig-will-tweet-and-let-you-track-donations-by-gps/</link>
			</item>
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		<title>Defining Engagement Elements: What’s important to consumers when they reach out to your brand</title>
		<description><![CDATA[This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]]]></description>
		<link>http://www.headlightblog.com/2011/06/defining-engagement-elements-what%e2%80%99s-important-to-consumers-when-they-reach-out-to-your-brand/</link>
			</item>
	<item>
		<title>Building an electric vehicle-ready world</title>
		<description><![CDATA[This is the third in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage [...]]]></description>
		<link>http://www.headlightblog.com/2011/05/building-an-electric-vehicle-ready-world/</link>
			</item>
	<item>
		<title>Electric vehicles and telematics grow together</title>
		<description><![CDATA[This is the second in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage [...]]]></description>
		<link>http://www.headlightblog.com/2011/04/electric-vehicles-and-telematics-grow-together/</link>
			</item>
	<item>
		<title>Digitally electrifying vehicle ownership</title>
		<description><![CDATA[This is the first in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage [...]]]></description>
		<link>http://www.headlightblog.com/2011/03/digitally-electrifying-vehicle-ownership/</link>
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		<title>Web technology leaking into the car</title>
		<description><![CDATA[In 2013 more people will access the Internet from their phones than they will their PCs, according to Gartner. This milestone represents a tipping point for information technology as a whole, but also for automotive developers and marketers. The information-at-your-fingertips age is setting new expectations among car owners and drivers. And according to J.D. Power [...]]]></description>
		<link>http://www.headlightblog.com/2010/11/web-technology-leaking-into-the-car/</link>
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		<title>Story of an optimized online credit application</title>
		<description><![CDATA[The dreaded online credit application page: Consumers wish to reveal as little personal identifiable information about themselves as possible, while marketing, legal and finance departments want to get their hands on as much personal information as they can. So what happens? Marketers push for the maximum amount of form fields that customers will tolerate, designers [...]]]></description>
		<link>http://www.headlightblog.com/2010/11/story-of-an-optimized-online-credit-application/</link>
			</item>
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		<title>Turning check-ins into opportunities to grow your business and reward loyal customers</title>
		<description><![CDATA[Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn &#8220;check ins&#8221; into opportunities to grow your business and increase customer loyalty? At last week&#8217;s J.D. Power 2010 Automotive Internet Roundtable I [...]]]></description>
		<link>http://www.headlightblog.com/2010/10/turning-check-ins-into-opportunities-to-grow-your-business-and-reward-loyal-customers/</link>
			</item>
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		<title>Location-based services: The hottest segment in social media</title>
		<description><![CDATA[Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture. Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are [...]]]></description>
		<link>http://www.headlightblog.com/2010/10/location-based-services-the-hottest-segment-in-social-media/</link>
			</item>
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		<title>Bentley tries its hand at digitally revealing its redesigned Continental GT</title>
		<description><![CDATA[On Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the 2010 Paris Motor Show next month. [...]]]></description>
		<link>http://www.headlightblog.com/2010/09/bentley-tries-its-hand-at-digitally-revealing-its-redesigned-continental-gt/</link>
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