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	<title>Headlight: The Digital Automotive Blog</title>
	<link>http://www.headlightblog.com</link>
	<description>Digital Automotive Trends and Insights from Razorfish</description>
	<lastBuildDate>Wed, 21 Jul 2010 18:17:42 +0000</lastBuildDate>
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		<title>How game mechanics can make your loyalty program more compelling</title>
		<description><![CDATA[I am a sucker for loyalty programs.  I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points.  I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly [...]]]></description>
		<link>http://www.headlightblog.com/2010/07/how-game-mechanics-can-make-your-loyalty-program-more-compelling/</link>
			</item>
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		<title>The Mini vs. Porsche Challenge – More online than on the track</title>
		<description><![CDATA[Earlier this month Mini USA posted to its Facebook page a video of its CEO, Jim McDowell, (who, I might add, is a former Porsche executive) challenging Porsche to a race on June 21, 2010. Porsche politely declined the offer, despite being re-challenged.

The challenge took place on the School Course and Training Area located in [...]]]></description>
		<link>http://www.headlightblog.com/2010/06/the-mini-vs-porsche-challenge-%e2%80%93-more-online-than-on-the-track/</link>
			</item>
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		<title>They’re looking for what? Understanding keyword research, content and your audience.</title>
		<description><![CDATA[Fuel pump, fuel injection pump, electric fuel pump, fuel injector pump, fuel injection system.  The language of car enthusiasts and aficionados.  The language of online searchers.  Keywords.
It’s probably safe to say that the reason you’re creating a website is to attract an audience to information [you believe] it will find useful. It&#8217;s [...]]]></description>
		<link>http://www.headlightblog.com/2010/06/they%e2%80%99re-looking-for-what-understanding-keyword-research-content-and-your-audience/</link>
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		<title>The new brand health metric: Your SIM Score</title>
		<description><![CDATA[This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience.
On January 21st, all hell broke loose for Toyota. Its sticking accelerator pedal recall was the most challenging crisis the company [...]]]></description>
		<link>http://www.headlightblog.com/2010/06/the-new-brand-health-metric-your-sim-score/</link>
			</item>
	<item>
		<title>It&#8217;s time for everyday innovation</title>
		<description><![CDATA[This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience.
Too often, marketers take a schizophrenic approach to emerging media like digital out-of-home or mobility: On the one hand, dismissing the [...]]]></description>
		<link>http://www.headlightblog.com/2010/06/its-time-for-everyday-innovation/</link>
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		<title>Ford’s American Journey 2.0 – Redux</title>
		<description><![CDATA[When I was checking @AJTheFiesta’s twitter stream the other day, I learned that AJ was hungry (“AJ needs food. (Fuel level is 24%)”), and was having a generally good day (“No rain&#8230;no pain! Current conditions: fair (day)”).  For a split second, I forgot that AJ is one of two net-connected 2011 Ford Fiesta test cars [...]]]></description>
		<link>http://www.headlightblog.com/2010/05/ford%e2%80%99s-american-journey-20-%e2%80%93-redux/</link>
			</item>
	<item>
		<title>Your car and the cloud</title>
		<description><![CDATA[Editor&#8217;s note: Headlightblog.com recently caught up with TJ Giuli, pictured at right, not long after his panel presentation at SXSW titled Dude this is my Car. TJ is a research engineer at the Ford Motor Company&#8217;s Infotronics Research and Advanced Engineering organization in Dearborn, Mich. His research interests lie in mobile computing and secure, privacy-preserving [...]]]></description>
		<link>http://www.headlightblog.com/2010/05/your-car-and-the-cloud/</link>
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		<title>The Toyota Way: A tragedy in three acts</title>
		<description><![CDATA[Toyota is in the midst of the most widely discussed automaker recall in recent memory, and this seemingly Greek tragedy is still unfolding. The Toyota recalls of the past six months, two related to acceleration (floormat entrapment and sticky pedals) and one to braking on the 2010 Prius, have been the most publicly known and [...]]]></description>
		<link>http://www.headlightblog.com/2010/03/the-toyota-way-a-tragedy-in-three-acts/</link>
			</item>
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		<title>Six technologies that will facilitate change within the automotive retail industry</title>
		<description><![CDATA[Automotive consumers have been asking for change for a long time. Changes that improve how they shop, how they buy and, most importantly, their overall experience and satisfaction. Instead of selling through their customer base year after year, smart dealerships have been listening to their guests.
In doing so, car dealers understand the changes in their [...]]]></description>
		<link>http://www.headlightblog.com/2010/02/six-technologies-that-will-facilite-change-within-the-automotive-retail-industry/</link>
			</item>
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		<title>Could the Toyota recall crisis be helping the brand?</title>
		<description><![CDATA[There’s no question that Toyota is in deep trouble with its current recall crisis. But could these issues actually be helping its brand? Shockingly, an analysis of Toyota shows that its Social Influence Marketing (SIM) Score saw an uptick in January. Who’d have thought that a crisis of such significant magnitude could actually help a [...]]]></description>
		<link>http://www.headlightblog.com/2010/02/could-the-toyota-recall-crisis-be-helping-the-brand/</link>
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