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Headlight - Digital Automotive Trends and Insights from Razorfish
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Mary S. Butler

Mary has more than a decade of online automotive and consumer product editorial site development experience. She is currently a Senior Content Strategist in the New York office of Razorfish and editor of headlightblog.com. Prior to joining RF, Mary worked at Forbes.com as Editor-in-Chief of ForbesAutos.com, which she launched in 2005. Previously, Mary spent seven years at Cars.com, where she served as Managing Editor. For more information, go to her personal site.

Headlightblog.com articles by this author:

  • Social Networking: Should it be More About Relationship Building than Selling Cars?
  • Social networking for dealers panel at 2009 Automotive Internet Roundtable
  • Lots of room for growth with mobile automotive sites
  • The hybrid promise: One owner's experience
  • Epiblog: Have fun out there
  • Car shopping now includes the eco-filter
  • Case Study: Can Toyota maintain its green brand status online?
  • Epiblog: Only sold in black, but you might call it green
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    • Matthew: Another key benefit of HTML 5 is that for many kinds of interactions, it can do things that were recently the exclusive province of Flash....
    • Eric Miltsch: @Mike You’re right - some dealer are in fact dinosaurs. The Amazon model could in fact work - however that would mean Amazon...
    • Mike: Car dealers are dinosaurs. it won’t be long until consumers are buying cars off of Amazon.com. Who needs a dealer anymore? Not to...
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    RT @whrrl: Check out our mention in "6 Technologies that will facilitate change within the automotive retail industry" http://ow.ly/1cXjQ # 2010/03/01

    RT @shivsingh: Interesting Ad Age story about Toyota and its fans. Similar themes as my Mashable piece http://bit.ly/bnYdhK # 2010/03/01

    New @headlightblog post by @emiltsch: 6 technologies that will facilitate change within the automotive retail industry http://bit.ly/9z3bVf # 2010/03/01

    New @headlightblog post by @emiltsch: 6 technologies... { "errorCode": 503, "errorMessage": "Service unavailable.", "statusCode": "ERROR" } # 2010/02/28

    Toyota on the rebound? Folks are talking about Toyota's recalls, but also the fixes being provided by dealerships... http://bit.ly/cIOGGR # 2010/02/23

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