Andrea Harrison

Andrea works as part of the engagement team to provide indepth understanding of internal and external factors that effect business to help formulate digital strategies. An instrumental member of the Social Influence Marketing team, she works with Razorfish clients to ensure strategic focus throughout the planning and execution of SIM programs.

Andrea provides clients and internal teams with competitive intelligence on how industry verticals and consumers use social media and the impact it has on business strategy and marketing. Her focus includes primary and secondary research of consumer insights, products, services and technologies.

Programs she has been involved with include integration of Social Media and eCommerce for Condé Nast Publications, Social Media and Automobile Buying Behavior for Ford Motor Company and Social Media and IT Sales/Support for EMC.

Headlightblog.com articles by this author:

• Automotive and the third dimension of marketing: Social influence