Richly interactive websites are an integral part of the automotive industry. To sell a product as complex and as nuanced as an automobile, requires the use of engaging web technologies such as Flash, DHTML and AJAX. In the past, this would mean sacrificing organic search indexing of the dynamic content presented in these interactive experiences. Due to technical constrains by the search engines they could not see the dynamic content in these experiences and thus not have the ability to affect search ranking by indexing that content. (See Figure 1 at right, which illustrates how typical Flash sites are indexed, showing the exclusion of xml and media content.) The only other option then was paid search to compensate.