Articles tagged with advertising exchanges
Advertising
Emerging media-planning tactics for cash-strapped automotive marketers
Marketing Hummers has become a tad difficult recently. The price of a barrel of West Texas Intermediate nearly doubled between the summers of 2007 and 2008 and automotive media budgets decreased more than 11 percent between the first halves of 2007 and 2008, marking 12 consecutive quarters of declining ad spending in this category.
