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Headlight - Digital Automotive Trends and Insights from Razorfish

Articles tagged with Advertising:

  • Are you paying more attention to paid search in 2010?
  • Three ways to extend a search-marketing program
  • Media Case Study: Lifting performance with dynamic creative optimization
  • How automotive marketers can leverage digital video technologies
  • CMO strategy in a downturn
  • Dealers gone wild! Leveraging online video to extend the dealer brand online
  • Emerging media-planning tactics for cash-strapped automotive marketers

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    • Related Articles

  • Media Case Study: Lifting performance with dynamic creative optimization
  • CMO strategy in a downturn

  • Recent Comments:

    • Matthew: Another key benefit of HTML 5 is that for many kinds of interactions, it can do things that were recently the exclusive province of Flash....
    • Eric Miltsch: @Mike You’re right - some dealer are in fact dinosaurs. The Amazon model could in fact work - however that would mean Amazon...
    • Mike: Car dealers are dinosaurs. it won’t be long until consumers are buying cars off of Amazon.com. Who needs a dealer anymore? Not to...

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    RT @whrrl: Check out our mention in "6 Technologies that will facilitate change within the automotive retail industry" http://ow.ly/1cXjQ # 2010/03/01

    RT @shivsingh: Interesting Ad Age story about Toyota and its fans. Similar themes as my Mashable piece http://bit.ly/bnYdhK # 2010/03/01

    New @headlightblog post by @emiltsch: 6 technologies that will facilitate change within the automotive retail industry http://bit.ly/9z3bVf # 2010/03/01

    New @headlightblog post by @emiltsch: 6 technologies... { "errorCode": 503, "errorMessage": "Service unavailable.", "statusCode": "ERROR" } # 2010/02/28

    Toyota on the rebound? Folks are talking about Toyota's recalls, but also the fixes being provided by dealerships... http://bit.ly/cIOGGR # 2010/02/23

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