Articles tagged with chrysler
At January’s Detroit Auto Show, Chrysler offered a forecast around the automaker’s uconnect telematics system. The prototype: a touch-screen display that gives intuitive access to a fully connected hub, seamlessly merging a driver’s life inside and outside the car.
Restraint prevailed over all else during the media preview days for this year’s North American International Auto Show (NAIAS) in Detroit. Instead of celebrity performances, animal stunts and the barely relevant blowouts we’ve come to expect from shows past, a mood of high seriousness reigned. As such, the heavy focus on technology tended in one overwhelming direction: weaning us away from the gas pump. Certainly interactive, connective in-car technologies were on display, but they sat in quiet remove from all those adjustments to the drivetrain. Fair enough, of course.
Detroit, we have a problem. Falling marketing budgets and deteriorating purchase volume in the global market put incredible pressure on the automotive CMO. Even without the financial crisis and the beginning of a recession, global share gains for search and interactive media were likely. Faced with significant uncertainty, marketing strategy shouldn’t be limited to optimizing the media mix.