Articles tagged with honda
Facebook is growing at warp speed. Not only are the company’s user statistics staggering — 250-plus million users, 10 million videos and one billion photos are uploaded per month — but the service itself is evolving so rapidly that brand marketers can’t keep up.
In recent months, the automotive industry has quickly established a sizable presence on Twitter, the Web’s most popular micro-blogging service. A high-level review of its presence, however, reveals that – like many industries – it’s making the leap to the still newish communication venue with varying degrees of success. While some participants have taken to the medium swimmingly, it’s surprising how many treat Twitter almost solely as an opportunity for naked self-promotion, seldom or never engaging directly with their customers, providing customer support or other useful information.
Web marketing used to focus on driving traffic to one landing page or destination, but the fragmented digital landscape and growth of portable content have created ways for brands to take their sites — or pieces of it — to the traffic. Consumers can handpick content and have it delivered in a variety of ways, including RSS feeds, Facebook and iPhone applications and widgets.
Email offers the automotive industry a fantastic channel through which to build loyalty with consumers and add value to the car-ownership and brand experience. And in these tough economic times, with consumer spending dropping and marketers’ budgets being cut, it’s more important than ever to acknowledge the importance and effectiveness of the email channel and how it fits within the organization’s overall marketing efforts. It’s also a good time for marketers to take a step back and refocus on their email program and the value this high-return channel brings to the organization and its customers. Many marketers today, across numerous industries, are still guilty of running simplistic email programs that do not capitalize on the strengths of the channel, leading to consumer irrelevance and loss of interest.