Articles tagged with online video

Dealers

Dealers gone wild! Leveraging online video to extend the dealer brand online

Dealers gone wild!  Leveraging online video to extend the dealer brand online

YouTube visitors flipping through automotive-related video clips who come across a made-for-digital dealer advertisement may be surprised at what they see. Common preconceptions would immediately draw parallels to the 1980’s spots for electronics purveyor Crazy Eddie that featured radio DJ Jerry Carroll, or some other overly caffeinated character, screaming in your face.  Not a pretty thought.  But then again, neither is the state of the U.S. automotive industry today.  With U.S. auto sales at their lowest levels in 15 years and with Annette Sykora, chairman of the National Automobile Dealers Association, warning last week that up to 700 dealers nationally could close their doors by the end of year, OEMs and dealers alike are looking for the most efficient ways to connect with consumers and, let’s face it, move metal.

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