The Fraste FS 250 drilling rig, which is manufactured in Italy, can be used to find aquifers located hundreds of feet underground.
This month — in celebration of its fifth anniversary — charity: water will be investing in a new drilling rig that will help bring clean drinking water to 40,000 people in Ethiopia. Charity: water is a non-profit that brings clean and safe drinking water to people in developing nations, and it has been capturing considerable attention for the organization’s innovative use of social media to get its message out. Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.
Charity: water has been testing SPOT satellite GPS devices that will enable donors to track progress in real time using Google Maps. “Our goal is to have real-time GPS information available online for donors for years after the rig is purchased so they can see their dollars at work,” said Paull Young, Director of Digital at charity: water. “We’ll be creating an interactive map that will display the GPS information, and even creating a Twitter account for the rig that will update with GPS data.” Charity: water currently requires completion photos and GPS coordinates for project reports from all of its partners.
Social media
Posted on June 30, 2011 by Chad Maxwell and Whitney Hutchinson
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience.
In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped a Ford PR disaster. Balwani noted that Ford had taken a huge step in innovation and that the company’s foray into social media was to be applauded. His post kicked off with the assertion, “What many people don’t understand about social media is that it isn’t truly a marketing tool. Instead it’s a way to build connections with your customers, solve problems, and strengthen your brand.”
Vehicle technology
Posted on May 11, 2011 by Neal Gorevic
This is the third in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.
Telematics
Posted on April 14, 2011 by Haven Thompson
This is the second in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.
Vehicle technology
Posted on March 29, 2011 by Neal Gorevic
This is the first in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.
