While car dealers on Facebook and Twitter are nothing new, an increasing number of those retailers are using their status updates to list inventory. There is now software that can automatically update Twitter, Facebook and other social-networking websites to include a dealership’s entire inventory. Rather than treating the status update as a classified ad, the real value in joining these social networks may be in the opportunity to create relationships with both customers and colleagues alike.
However, what is the best way to go about this? That is something that we will be covering during the Social Networking panel at next week’s J.D. Power and Associates 2009 Automotive Internet Roundtable in Las Vegas.
The J.D. Power 2009 Automotive Internet Roundtable will take place on Oct. 14-16, 2009 at the Red Rock Resort and Spa in Las Vegas.
The Social Networking panel, which I am moderating, will cover:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Joining me on the panel will be a number of thought leaders and practitioners in the digital automotive space. They are:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Are there any other related topics you think this panel should cover? Please share them in the comments here or tweet @SocialDealers. During the panel, which takes place between 10:15 and 11 a.m. PDT on Thursday, Oct. 15, we will be taking questions sent via Twitter. If you can’t attend the conference next week, look for followup coverage here or on the J.D. Power Online Automotive Review site.
- Agenda for 2009 Automotive Internet Roundtable
- [original] Why aren’t dealers social networking?, DealerRefresh,12.07.07
- [updated] Why aren’t dealers social networking?, DealerRefresh, 10.07.09
- @cbarger, Twitter profile for Christopher Barger, Director of Social Media, General Motors
- @drivingsales, Twitter profile for Jared Hamilton, CEO and Founder of the DrivingSales community
- @AuctionDirect, Twitter profile for Eric Miltsch, IT-Web Director, Auction Direct USA
- @ralphpaglia, Twitter profile for Ralph Paglia, Director of Digital Marketing, ADP Dealers and founder of the Automotive Digital Marketing community
- @SocialDealers, Twitter profile for Social Networking panel
- Social Networking for Dealers, Facebook event page for Oct. 15, 2009 panel at the J.D. Power Automotive Internet Roundtable
- J.D. Power Online Automotive Review
- Presentation deck for Social Networking: Should it be More about Relationship Building than Selling Cars? panel
2009 Automotive Internet Roundtable image appears courtesy of J. D. Power and Associates